In the Age of the Customer, line of business (LOB) executives are increasingly leading technology decisions, sometimes taking over completely from the IT department. These business leaders are looking to a new set of hyper-specialized “shadow channels” to help them plan, implement, and integrate the technology to drive business value. In this session, we assessed the impact on vendors, partners, distributors, and explored what is required for success in this new channel ecosystem.
Check out my 28 minute Forrester keynote from Rackspace Solve Partner Conference this week in NYC:
